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V. R. Craft's avatar

Love it!

Although I'm on the fence about whether it's JUST SO MUCH FUN or it JUST MAKES RICH PEOPLE RICHER. I lean toward IT'S THE MONEY, but that's sort of tied into IT'S JUST SO MUCH FUN. Because the talking heads' rich mogul bosses wouldn't make more money if we stopped watching and clicking and buying. But how do we get everyone to do that? When we do in fact need news (even if we don't want it)?

I have a journalism degree. I remember in one of my classes, the professor (who I did not appreciate enough at the time, but he was really great), would give us discussion questions. There's one that sticks in my mind because I don't think we ever came up with a good answer. It was about money and the free press. The example had something to do with, "You work for a paper and find out it's top advertiser is polluting the groundwater and killing people but your boss doesn't want to piss them off and run the story, how do you handle this?"

And most of the class was like, Haha, I'll quit. Or, "Expose your boss for being a sellout."

So Prof asks us, what if you really need that job? What if you quit and you can't pay your rent and you and your kids are out on the street? What about your boss? If they lose their biggest advertiser, do they have to start firing people? Will other advertisers pull out if they know you're not afraid to tell the truth about them? Can the paper stay in business? Who is going to pay for you to publish the truth without advertisers?

And that was when we all realized how fucked the system was.

OFC, today papers are mostly online, but advertising is still king. And online media will publish ANYTHING that gets more clicks because that gets them more revenue. In fact, it's worse, because before they would just charge X for an ad of Y size and say, "We have a circulation of 15,000 readers who will see your ad" or whatever. But now they mostly use the cost per click (CPC) model, so they don't get paid UNLESS SOMEONE CLICKS. Which means if no one reads your dry story about how much the acid vat people suck and the receipts, you don't make money.

Anyway, back to my college class... we talked about solutions. What do you do? The free press is supposed to be free because it ISN'T paid for by the government. Which you definitely don't want because then the government can control what you publish. So instead we have the free market system where....rich people pay for your media and control what it says. Rich people who are usually the same rich people who own Congress and essentially, your government.

I think about that class a lot because we never did solve the problem. Someone has to pay for media and neither the public nor the private option really works as far as a "free press" goes.

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Geoff Anderson's avatar

I haven't read it all yet, but BRING ON THE ALL CAPS and the SWEARS.

ALL OF IT.

(it's always a good day when Catherynne pushes the "publish" button)

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